Area9 CEO Ulrik Christensen and Author Esther Wojcicki on TRICK in the Workplace

Area9 CEO Ulrik Christensen and Author Esther Wojcicki on TRICK in the Workplace

Trust. Respect. Independence. Collaboration. Kindness. These five elements—known by the acronym of “TRICK”—are the success secrets identified by Esther Wojcicki, educator, author of the acclaimed book How to Raise Successful People, and advisor to Area9 Lyceum. As Area9 CEO Ulrik Christensen says, the TRICK principles are also key to having more successful people in the workplace—especially as organizations and their employees adapt to a new normal. In the following video, Ulrik and Esther discuss TRICK and how each principle can improve collaboration and lead to a more supportive and effective workplace—for working and learning.


Based on over 10 years of experience in the publishing world, Area9 Lyceum has developed Rhapsode PUBLISHER™
a complete end-to-end publishing system that creates digital and print simultaneously.

“I have known Ulrik (CEO) and Area9 for almost 10 years and I consider them to be excellent and very practically oriented entrepreneurs within learning. I suppose they have had a whole decade’s head start in their understanding of education technology, but unlike many other visionaries, they have developed systems that simply work.”

Peter C. Davis
Education Advisor and former President of McGraw-Hill Education

In a world that is overflowing with accessible free content, publishers have distinct market advantages, including their high-quality content, publishing teams, and sales forces.

The challenge, however, is that highly curated content developed over decades is trapped in file formats that were made for print, using developmental processes that predate digital. Reusing that wealth of content has been impossible—until now.

Check out the many features of Area9 Rhapsode PUBLISHER™

Area9 Lyceum has a proven track record in building the teams, processes, architecture and operational technologies at an unprecedented, high level of impact in the publishing industry.

We have built learning technologies and our processes have powered the learning of over 20 million students in over 2,000 products, that collected billions of learning data-points.

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“No-one has done anything like this. It has been received extremely positively by everyone. We are looking to expand the use of Area9’s adaptive engine to train our customers on both the theory and the product itself, not only in golf but as we move into other areas like baseball and soccer.”
Klaus Eldrup-Jørgensen
CEO and Co-Founder, Trackman